Match Low Price
The Match Low Price feature helps you quickly and easily match the current lowest prices on Amazon for the products you offer. “Current lowest price” is based on your Manage Pricing details in Manage Inventory, which allows you to compare offers using the following variables:
- Listing condition (based on the Condition Guidelines)
- All listings, regardless of condition.
- Only listings in the same condition. For example, New or Used.
- Only listings in the same sub-condition. For example, Used-Like New, or Used-Very Good.
- Fulfillment method (whether Fulfillment by Amazon or seller-fulfilled)
- All listings, regardless of fulfillment method.
- Only listings with the same fulfillment method as your listing.
- Feedback rating
- All listings, regardless of seller feedback rating.
- Only listings from sellers with similar and higher feedback ratings than your feedback ratings.
- Handling time (time to ship)
- All listings, regardless of handling time.
- Only those listings with similar handling times as your handling times.
- Only those listings with similar and faster handling times as your handling times.
Apply Match Low Price to single or multiple listings
Single listings
- Select Manage Pricingfrom the Pricing menu.
- Click Match pricein the Lowest Price + Shipping column of the listing you want to change. Alternatively you can click the Match low price button for the listing.
The item price in the Price + Shipping column will update to match the total price in the Lowest Price + Shipping column.
- Click the listing’s Savebutton to complete the price change.
- To revert the change, type your desired price in the box in the listing’s Price + Shippingcolumn and click the Save
Multiple listings
Note: These changes apply only to the listings displayed on the same or current page. If your inventory listings span multiple pages, repeat the process for each page.
- Select Manage Pricingfrom the Pricing menu.
- Optional: Use the Search tool and Filters to narrow the number of listings that display.
- Click the checkbox in the heading row of the inventory listings table to select all listings on the page. Review the checked rows and deselect any that you do not want to match to the current lowest price.
- Click the Action on [number] selectedbutton above the table of listings and select Match low price from the drop-down menu.
- A confirmation displaying the selected listings will open. Select Yes, continue.
The item price in the Price + Shipping column will update to match the total price in the Lowest Price + Shipping column.
- Click Save allto complete the price change.
- To revert the changes, adjust and Save each listing’s price individually, or use inventory files to change prices in bulk.
Troubleshoot Match Low Price
Match Low Price considers all active listings on Amazon, including products sold by Amazon. However, it might be unavailable for some listings for any of the following reasons:
- Your shipping charge is equal to or greater than the lowest price.
- For example, you list an item for $1.00 plus $3.00 shipping. Seller B lists the same item for 50 cents plus $2.50 shipping. Your shipping charge alone ($3.00) is equal to Seller B’s total cost ($3.00). Therefore, you cannot match the lowest price without first reducing your shipping charges.
- The listing has an active sale.
- Match Low Pricedoes not consider offers with active sale events.
- Either remove the sale or apply Match Low Priceafter the sale ends.
- The listing does not have a shipping charge.
- This might be because your listing is inactive.
- This is not the same as configuring your pricing settings not to display shipping.
Shipping settings can also affect Match Low Price.
- If you configured your shipping settings based on price bands, shipping charges will not be displayed and Match Low Pricewill be based only on item price.
- If you configured your preferences not to display the shipping charge, Match Low Pricewill be based only on item price.
How Match Low Price works
This example illustrates more about how Match Low Price works.
You have a listing for a product that is in “Used-Like New” condition. The listing is seller-fulfilled for a price of $26.00 + $5.50 shipping (Listing 2 in the chart below). Your Customer Feedback rating is 93%, and your handling time is 48 hours. There are three other listings on Amazon for the same product. Referring to the chart below, the current lowest price would be selected as follows:
- Listing 1 ($29.00):Displays if your Low Price Comparison preferences are set to compare offers in all conditions, all fulfillment methods, any feedback rating, and all handling times.
- Listing 3 ($29.50):Displays if your Low Price Comparison preferences are set to compare offers in the same condition, all fulfillment methods, any feedback rating, and similar handling times.
- Listing 4 ($30.00):Displays if your Low Price Comparison preferences are set to compare offers in the same sub-condition and same fulfillment method, with the same or higher feedback rating, and same or faster handling time.
| Listing |
Condition |
Sub-condition |
Fulfillment Method |
Feedback Rating |
Handling Time |
Item Price + Shipping |
Total Price |
| 1 |
New |
— |
FBA |
86% |
72 hrs. |
$28.00 + $1.00 |
$29.00 |
| 2 |
Used |
Like New |
Seller |
93% |
48 hrs. |
$26.00 + $5.50 |
$31.50 |
| 3 |
Used |
Very Good |
FBA |
97% |
48 hrs. |
$24.00 + $5.50 |
$29.50 |
| 4 |
Used |
Like New |
Seller |
98% |
24 hrs. |
$25.00 + $5.00 |
$30.00 |
Reference: https://sellercentral.amazon.com/gp/help/external/200836360
